The other day in college we were given a brief to create a newspaper job listing for WWF. As we're still going over fundamental layouts and grid concepts it wasn't anything too sophisticated, but it did remind me of some WWF advertising I saw in my AIGA 2008 book a while back (Eric Cai Design & Co.).
(Copy text: If we could turn back the clock, what would you do for them?)
I'm all for advertising that carries a social or environmental message (and slightly less so for the type that makes you nag your mum for the disgusting banana flavoured cereal with the cool packaging and toy, only to hate the cereal and to be told you have to eat it all as a punishment for being a spoilt brat). The message here is so effective and largely because of the clock's temporal element, the piece tells a story.
Browsing the internet I also came across this WWF Billboard, that plays with the use of shadows... Without any intention these two pieces I found share concepts with those exhibited in the Whitworth Gallery (see yesterday's post).
To that end, I've decided museums are a great place to find future inspiration.
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